Your Emails Aren’t Broken, Your Copy Is Hurting Your Score
Ethan Wood Published on: 14/10/2025
Even with perfect technical setup, your emails can still land in spam if the copy trips hidden filters. This blog explains how SCL (Spam Confidence Level) and BCL (Bulk Complaint Level) work, why tone and wording matter as much as DKIM or SPF, and how to write human, trusted messages that reach inboxes.
Email Marketing